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Investing in Retail - GIS and Retail Market Analysis

  • WeWork Gangnam Station 373, Gangnam-daero, Seocho-gu Seoul South Korea (map)

(You can sign up for this event via our Meetup GroupFacebook Group, or Facebook Page.)

How many people are likely to visit your newly opened retail project? What is the potential of your project site? As a real estate investor, wouldn’t you want to know the answers to questions like these before you invested in an area? 

Retail real estate investors know that conducting a retail market analysis with GIS (geographic information systems) is one of the first steps in determining whether or not a project is worth your investment. The purposes of conducting a high-quality and thorough market analysis are twofold: (1) You can rationalize and estimate your project's anticipated annual sales; and (2) you can use the final market analysis report to entice potential investors into buying into your project.

But how exactly do you do that? What type of information should you be looking for? Population? Foot traffic? Retail spending potential?

Join us on November 17 as Raymond Chetti, an urban planning and retail development consultant, explains not only what type of market analysis major retail investors are focused on before investing, but also how you can do it yourself using geographic information systems or GIS (think online maps that overlay statistical data.)

In his presentation Raymond will give a retail market analysis demonstration using GIS. He will also show a sample “futuristic” retail market analysis study using a series of interactive maps through ESRI's Story Maps.

So if you’ve ever wondered how to analyze retail investments such as a coffee shop, an apparel store, or even a shopping mall, like Starfield Hanam, find out what the experts do. 

While you're at it, network with like-minded individuals and enjoy free beer, provided by WeWork.

More about Raymond Chetti:

Ray is an urban planning and retail development consultant with experience providing retail market analysis consultancy for projects in over 16 countries spread out over Asia, the Middle East, and North America. He has worked with a number of major players in the global retail consulting market such as Vancouver-based Thomas Consultants and G.P. Rollo & Associates; Dubai-based McARTHUR + COMPANY; and Seoul-based Thomas Consultants Asia Pacific.

Ray's consultancy experience in South Korea includes working on Shinsegae-Taubman's Starfield Hanam Shinsegae's Dongdaegu, Daejeon, Gimhae, Anseong, Centum City, and Cheongna shopping malls; Lotte Incheon Terminal; and AIG-Taubman's IFC Mall.

For more information about Ray, please check out his personal website or his LinkedIn profile.

Date/time: Thursday, November 17 from 7pm to 9pm


  • 19:00-19:30 Networking
  • 9:30-20:30 Presentation
  • 20:30-21:00 Networking

Venue: This event will take place at WeWork Gangnam Station. WeWork provides coworking spaces and community events to its members, ranging from individual freelancers to small tech-based startups and corporate teams. The company opened its first Korea branch in Gangnam in August of 2016 and is planning to open a second branch in Euljiro in the near future. For more information, please visit 

Location: 10F, 373, Gangnam-daero, Seocho-gu, Seoul (Google Map) / 서울특별시 서초구 강남대로 373 홍우빌딩 10층 (Naver Map)

Directions: Go out of Gangnam Station Exit 6. Turn around 180 degrees and walk along the main street for about 50 meters until you reach the Dunkin' Doughnuts on the corner. The event will be held on the 18th floor of the same building.

Participation fee: Free

Language: This event will be conducted in English. If required, our in-house interpreter, Martin Bax, will provide free English-to-Korean interpretation. Martin is a trained interpreter and a graduate of Hankuk University of Foreign Studies. If you'd like to talk to Martin about his services, he can be reached by email at